Twitter/X Engagement Rate Calculator
Calculate your Twitter (X) engagement rate to measure how well your tweets perform. Track likes, replies, retweets, and quote tweets.
Enter Your Metrics
Your Results
Engagement Rate (by Followers)
0.70%
On par with most accounts. Consider posting at optimal times for better reach.
Engagement Rate (by Impressions)
1.40%
Total Engagements
70
Followers
10.0K
Twitter/X Engagement Benchmarks
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Start for FreeHow is Twitter/X Engagement Rate Calculated?
Twitter engagement rate measures how actively your followers interact with your tweets. A higher engagement rate indicates that your content resonates well with your audience. If you have access to impressions data, engagement by impressions gives a more accurate picture of how engaging your content is to everyone who sees it.
Frequently Asked Questions
What is a good Twitter/X engagement rate?
A good Twitter engagement rate is between 1% and 3%. Rates below 0.5% are considered low, 0.5-1% is average, 1-3% is good, and above 3% is excellent. Twitter typically has lower engagement rates than visual platforms like Instagram or TikTok.
What counts as engagement on Twitter?
On Twitter/X, engagement includes likes (hearts), replies, retweets, quote tweets, and optionally link clicks and profile visits. The most commonly measured metrics are likes, replies, and retweets as these are publicly visible.
How can I improve my Twitter engagement?
To improve Twitter engagement, post consistently at optimal times, use relevant hashtags (1-2 per tweet), engage with your audience by replying to comments, ask questions to encourage replies, share visual content like images and videos, and participate in trending conversations.