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Social Media ROI Calculator

Calculate your return on investment from social media marketing to measure campaign effectiveness.

Investment (Costs)

Returns (Revenue)

Your ROI Results

Return on Investment

114.3%

Good ROI

Strong returns! Your social media strategy is working well.

Total Investment

$2.1K

Total Return

$4.5K

Net Profit/Loss

+$2.4K

Cost Breakdown

Ad Spend$1.0K
Content Creation$500.00
Tools & Subscriptions$100.00
Labor (20h × $25)$500.00
Total$2.1K

ROI Benchmarks

Below 0%Negative
0% - 50%Low
50% - 100%Moderate
100% - 200%Good
Above 200%Excellent

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Frequently Asked Questions

How do you calculate social media ROI?

Social media ROI is calculated using the formula: ((Returns - Investment) / Investment) × 100. Returns include direct revenue and lead value from social media, while investment includes ad spend, content creation costs, tools, and labor.

What is a good social media ROI?

A good social media ROI is typically 100% or higher, meaning you're earning at least $2 for every $1 spent. However, this varies by industry. B2B companies often see lower immediate ROI but higher long-term value.

What costs should I include in my social media investment?

Include all costs: advertising spend, content creation (graphics, video production), tools and software subscriptions, agency fees, and the time your team spends on social media management valued at their hourly rate.